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The Crucial Role of SEO in Local Healthcare: A Perspective from Marc Stuart, Practice Manager at Penicuik Podiatrist Clinic

As the Practice Manager at Penicuik Podiatrist Clinic, I have become acutely aware of how critical Search Engine Optimization (SEO) is for ensuring our clinic not only appears in Google search results but is also represented accurately and effectively. SEO is about optimizing our online content so that our clinic appears prominently in Google searches, crucial for connecting with our community.


Google Listing Mary O'Sulivan a Podiatrist in Edinburgh No Longer Trading not in Penicuik

However, a recent SEO review revealed a puzzling issue that highlights the intricate details of managing an effective online presence. We found a Google listing for a podiatrist who had ceased operations, and surprisingly, this listing was actually a page on the website of Tigerchick, a local Penicuik business specializing in SEO. This page was appearing in search results for "Penicuik Podiatrist," but crucially, it was located far down the list, in 58th place, typically around the 3rd or 4th page of Google results.


The position of this listing — deep in search results — while not prominent, still represents a significant concern. Such listings can mislead those in search of podiatric services in our area, as they may assume the practitioner is still active in Penicuik. We reached out to Tigerchick to address this misleading representation, emphasizing the importance of either updating or removing the outdated listing to prevent confusion. Their response was a vague commitment to make corrections "when they get around to it," which was not particularly reassuring.


This is a referal from a client not the web page itself to Tigerchick

This experience underscores a crucial lesson in SEO for local businesses, especially in the healthcare sector where accuracy is non-negotiable. The responsiveness of SEO providers, such as Tigerchick, is vital. As a local SEO firm, their role in maintaining the integrity of online information is paramount, and any delays in updating crucial data can have real-world impacts on the community seeking reliable healthcare services.


At Penicuik Podiatrist Clinic, we continuously strive to ensure that our online information is both current and accurate, reflecting the high standard of care we provide. We also advocate for a proactive approach to SEO management, emphasizing that even listings that appear deep in search results must be accurate to ensure they guide potential patients correctly.


This incident has reinforced our commitment to vigilant SEO oversight and collaboration with our partners to maintain the reliability and accuracy of our online presence. We remain dedicated to providing our community with up-to-date and accessible healthcare information, helping them make informed decisions about their health needs.


Marc Stuart


Practice Manager, Penicuik Podiatrist Clinic

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